Iconic Toys R Us to Open Megastore in American Dream this Month

Parents can now share their childhood memories of visiting Toys R Us with their own kids as the toy megastore makes a return to the metro area this holiday season. The toy retailer’s parent company, WHP Global, announced recently that it will open a flagship 20,000-square-foot, two-level Toys R Us store in the American Dream mall, located in Bergen County, NJ. The company designed the store to make it reminiscent of what customers once knew, with aisles upon aisles of popular toys for kids of all ages.

What to Expect at the New Toys R Us Megastore at American Dream in NJ

It's not all about nostalgia, though. The toy store will be updated with lots of modern retail experiences for kids and adults, including:

• A huge two-story slide for kids to use
• An ice cream parlor 
• Geoffrey’s Cafe 

“American Dream is a world-class destination with one-of-a-kind experiences and first-to-market entertainment/retail concepts, designed to delight a multi-generational audience,” said Don Ghermezian, CEO of American Dream. “Toys R Us sparks the same feeling of joy across multiple age groups. This powerful brand is the perfect addition to American Dream’s all-star lineup of entertainment properties and attractions. We’re thrilled to partner with WHP Global and Toys R Us to bring this project to life.

Opening in mid-December, the Toys R Us store at American Dream will mark the return of the first standalone store of the toy brand in the United States. It comes on the heels of Toys R Us opening its digital flagship store this year as part of a partnership with Macy’s and with more than 400 Toys R Us shop-in-shops slated to open inside Macy’s stores nationwide starting in 2022.